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Get Down To The Heart Of It

heart imageWith the new year in full swing, we can automatically go into “doing” mode. This auto-pilot action mode comes into play into our lives and especially our businesses.

New year, new actions to take to move your passion forward.

But if you’re not clear about where you’re going or why you’re headed in a certain direction, you can feel overwhelmed with all the “doing” you feel pressured to do in order to achieve your goals.

When I work with my private clients to help them brand their beauty business, I encourage them to start with the essence of what they do and why. 

In an industry that is all about image and standing out from the crowd, it’s invaluable to have a brand that shares a deep and authentic message that creates genuine connection. The world needs more sources of inspiration to help uplift our spirits and self-confidence.

Get to the heart of it. It’s important to simplify what you do and how it is of value to others. Only with this clarity can you build a foundation and strategy to promote what you do and grow in a purposeful way.

At the core of what you do is a deeper why? What is inspiring you to keep growing even though times can get tough. There has to be a deeply meaningful reason why you are sharing your talents and passions with the world.

For example, at the heart of my Dawning Soul brand, my purpose is to help women truly express their inner beauty. I do this through my Poetic Good Collection and my Beauty Brand Programs.

Why do I do what I do? I have a deep passion to help women honor the true beauty and passion they are born with. I want to genuinely make a difference in the beauty and fashion industry which tends soley focus on the exterior image. I love helping women honor all the inner beauty and talents they naturally possess and help them share it with the world in a deeply meaningful way.

Before you take action on all of your big plans for 2014, in the comments below please share the value that you are putting out in the world and why you are so passionate about it?

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4 Responses to Get Down To The Heart Of It

  1. Cheryl Tanner January 8, 2014 at 3:13 pm #

    Jennifer: This post is a wonderful challenge for the New Year! Excellent way to redefine the purpose of the year!

    The value I am putting out in the world is: “Inspiring people to be who they authentically are, without any pressure to conform to what they think others want them to be.”

    I am passionate about this because: “I believe we all are geniuses yet to be discovered. And the only way to do that is to encourage others and be encouraged to stay true to our own unique paths. In order to accomplish that we need to release the energies that no longer serve us and embrace, inhale, become fully aware of breathing the energies that serve the highest good in ourselves and others.”

    • Jenn January 8, 2014 at 3:54 pm #

      I absolutely love the value that you bring to others, Cheryl. It’s so needed. To be who we are is why we’re here.

      And your why is just beautiful. I agree, it’s about focusing and expanding toward our Highest Good and having the courage to let go of that which no longer serves us.

      Here’s to your brilliant New Year! xo

  2. Carlaquarius January 10, 2014 at 7:10 pm #

    Jenn, what a wonderful meaning to give our new year, thank you for that! Perhaps we should make “Why do” lists rather than “To do” lists! 😉

    The value I’m putting out into the world is in music that moves people to reflect, to love, and to help one another. I’m so passionate about this because I know music, love and people (like you, Jenn!) have the power to change the world.

    Love how Cheryl put this: “..we all are geniuses yet to be discovered.” Thank you for the inspirations today!

    xoxo and Happy New Year!

    • Jenn January 10, 2014 at 8:16 pm #

      Love the idea of “Why Do” lists, Carla! Your gift for music and dance is a blessing. I know that when you share your gift, you are helping to spread real joy in the world. Sending you lots of love for your beautiful new year!


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