New year, new actions to take to move your passion forward.
But if you’re not clear about where you’re going or why you’re headed in a certain direction, you can feel overwhelmed with all the “doing” you feel pressured to do in order to achieve your goals.
When I work with my private clients to help them brand their beauty business, I encourage them to start with the essence of what they do and why.
In an industry that is all about image and standing out from the crowd, it’s invaluable to have a brand that shares a deep and authentic message that creates genuine connection. The world needs more sources of inspiration to help uplift our spirits and self-confidence.
Get to the heart of it. It’s important to simplify what you do and how it is of value to others. Only with this clarity can you build a foundation and strategy to promote what you do and grow in a purposeful way.
At the core of what you do is a deeper why? What is inspiring you to keep growing even though times can get tough. There has to be a deeply meaningful reason why you are sharing your talents and passions with the world.
Why do I do what I do? I have a deep passion to help women honor the true beauty and passion they are born with. I want to genuinely make a difference in the beauty and fashion industry which tends soley focus on the exterior image. I love helping women honor all the inner beauty and talents they naturally possess and help them share it with the world in a deeply meaningful way.
Before you take action on all of your big plans for 2014, in the comments below please share the value that you are putting out in the world and why you are so passionate about it?